4 trends shaping modern giving

Updated: Nov 8

How charitable giving is changing in 2022 and beyond.



Social media has transformed every aspect of our daily lives including how we work, learn, shop and communicate. It has also managed to elevate the consciousness of modern supporters and change the way they support causes. Here's how:


#1 - Giving back is deeply entrenched in daily living.


Social responsibility is a filter through which donors make all of their everyday decisions. Their daily choices are a direct reflection of the changes they wish to see in the world.


#2 - The new definition of philanthropy includes any act of social good.


Philanthropy is no longer defined by giving money to a charity. As more donors think holistically about how giving can be intertwined in their daily lives, the definition of philanthropy extends to include charitable activities that bypass traditional nonprofits and modes of giving—and the term “philanthropist” can apply to anyone working to make a difference.


#3 - Peer-to-peer influence drives donor activity.


An influencer culture develops around giving as donors embrace the power of their voices to advocate for causes they care about. From sharing on social media to leveraging major milestones like birthdays and weddings to fundraise for organizations they care about, every interaction is an opportunity to make a difference and support a worthwhile cause.

Tip #4 - Digital trends continue to revolutionise giving methods.


Technology will give donors access to a new menu of options as they increasingly turn to online tools to research their charitable giving choices.


Like what you hear?

Get in touch with us to discuss your donor acquisition and engagement strategy at hello@donaco.co.

3 views0 comments